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LocalLoop - Automated hyperlocal newsletter
A fully automated weekly newsletter for the municipality of Avelgem. From scraping to delivery — without any manual intervention.
The Challenge
Small municipalities like Avelgem lack the resources for a dedicated editorial team, yet generate a lot of local news spread across multiple websites. Residents miss relevant information because they don't actively follow all sources.
The Result
A pipeline that automatically scrapes news from 5 local sources every Monday, generates a formatted HTML newsletter using AI, and creates it as a draft in MailerLite — ready to send with a single click.
30+
Subscribers
Local Avelgem residents receiving their weekly digest, with no paid promotion.
5min
Manual time per edition
Each edition takes less than 5 minutes of human time, limited to an optional final review.
6/7
Steps fully automated
The pipeline runs every Monday at 09:00 UTC — scraping, writing, building and deploying without any manual intervention.
How the pipeline works every monday
From cron trigger to MailerLite draft — the full chain runs autonomously, with only a final human review.
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