Angus Grand Cru
The website of Angus Grand Cru, Black Angus beef by Arnaud Vandenbogaerde and chef Ludovic Ghyselen.
The challenge
One brand, three kinds of customers, and a story from embryo to plate.
Restaurants and butchers ask for a sample pack, private buyers order for home, and the food truck comes to parties and company events. The brand already had a clear look: the copper red of its brand guide, a serif wordmark and its own photos of the herd. That look had to stay.
The result
The brand stayed, with more room for the story and a clear way to order.
A timeline follows the animal from embryo to plate, and a map on the bull shows where each cut sits. Private buyers choose the cuts, the weight and the quantity, and send an order slip.
- Prices with and without VAT, and per kg
- Food truck formulas with a price per person
- Contact by topic: sample pack, order or a visit to Helkijn
