The company needed a modern online presence that matches their reputation built over 40+ years, while staying clear and straightforward for B2B visitors.  It had to communicate the essentials fast: daily-fresh delivery, strict quality control, and transport that stays within temperature norms from departure to arrival.  At the same time, the site needed distinct entry points for different customer types (butcheries, manufacturers, catering suppliers, retailers) and an easy way for candidates to discover open roles.